National Highschool Finals Rodeo Impact Numbers

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National Highschool Finals Rodeo Impact Numbers

The numbers from the 2012 National High School Finals Rodeo are in. The study, conducted by Dr. Gerald L Grotta of Grotta Marketing Research, indicated that during the eleven days of the National High School Finals Rodeo at the Sweetwater Events Complex in Rock Springs,, $7,534,345 was spent in the community by those people attending the event. Over the eleven days, 12,755 unique visitors attended the National High School Finals Rodeo (NHSFR) for a total of 84,395 visitor days, resulting in 6,941 hotel/motel room nights.


The estimates from the report were based on a survey of 400 randomly selected adults attending the show, using assumptions to minimize the possibility of overestimating the amount of expenditures generated in Sweetwater County during the event. Interviewing survey respondents was done at all locations being used for the show – competition arena, trade show and special event areas.

People from 41 states and three countries – Australia, Canada and the United States –participated in the NHSFR. The sample for the survey included people from 39 states and all three countries with interviewing done July 15-21, 2012.

Two thousand sixty seven (2,067) contestants attended the rodeo with an average of 4.44 people in their groups. The NHSFR also saw 133 vendors at the trade show.

Money spent in Sweetwater County during the event was broken into key categories

Western Wear, Boots and Other Clothing with $1,032,647 spent, Horse Trailers at $1,280,507, Saddles and Tack $ 668,886, Rental Cars $ 135,917, Food/Meals (excluding drinks) $1,714,710 and Hotels/Motels $ 660,924.

The expenditures resulted in an estimated $397,508 total sales tax revenues with $82,024 in Sweetwater County taxes and $314,235 in Wyoming state sales taxes.

It should be noted that only actual or planned purchases were included in the data. Many respondents were not sure what they might purchase or how much they might spend during the show, especially early in the event. If respondents said they did not know what they might purchase or how much they might spend, no purchases were recorded. The report also doesn’t take into consideration additional expenditures within the state of Wyoming as contestants and families travel across the state.

Dr. Gerald L. Grotta has an extensive background in marketing research, including economic impact studies for a wide range of clients. Since opening his own research company in Fort Worth, TX in 1983, Dr. Grotta has done research and consulting projects for a variety of local, state and national clients including: Fort Worth Convention and Visitor’s Bureau, Texas Motor Speedway, American Paint Horse Association, National Team Penning Association, National Cutting Horse Association

The full report is available at the Sweetwater Events Complex’s website at sweetwaterevents.com.